Thursday, September 21, 2006

Faith in Fastfood

I know that McDo wants its customers to worship its temples, but some might think designing a branch in Vigan to resemble the neighborhood cathedral is going too far.
But McDo wouldn't do it if the city didn't allow it.

Vigan's local government has some good ideas about heritage conservation -- prohibiting demolition of old houses, regulating renovation, encouraging the use of kalesas in the older districts, and apparently requiring commercial establishments around the plaza to mimic colonial designs. But mimicking the cathedral's bell tower just across the street does send an ironic, not-so-subtle message about McDo's aspirations. In the modern age when tastes and fashions are being homogenized by global companies, faith in fastfood is fast becoming the dominant religion.

source: SIDETRIP

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